Who Will Get the Franchise Tag?

Peter Damilatis takes a look over the free-agent landscape and predicts who will, and who won't, get the franchise tag before they can hit the open market.

| 4 years ago
franchise feat

Who Will Get the Franchise Tag?

As the games on the field end, the NFL now enters into its second season where general managers gameplan with scouts and capologists to prepare for tough matchups against aggressive agents and prideful players. The franchise tag is each team’s ace in the hole, a powerful move that trumps all others, but must be used wisely. Prior to last season, the tag was utilized sparingly and was never applied by more than 14 teams in one year. However, thanks to rules of the new CBA that brought down the franchise tag numbers, we saw 21 teams use it in 2012. With an emphasis on the Premium Stats that you’ll only find at Pro Football Focus, let’s take a look into the teams who should, and will, use the franchise tag in 2013.

The Slam Dunks

These players are locks for the franchise tag and have no chance of hitting free agency.

Baltimore Ravens: Joe Flacco, QB
Flacco’s camp is reportedly demanding $20 million per year for a clutch quarterback who averages a +1.0 PFF grade in 12 career playoff games, and who just carried his team to a Super Bowl championship. However, the Ravens may like the $14.6 projected franchise tag number for an inconsistent player who averages a +0.2 grade in the regular season and ranked 21st among starters this year with an 81.99 PFF Passer Rating. Ozzie Newsome has used the tag before to move cautiously with stars like Haloti Ngata and Ray Rice, so he’ll take his time with Flacco as well.

Buffalo Bills: Jairus Byrd, S
Speaking of All-Pros, Byrd earned the starting free safety spot on our team after grabbing five interceptions and allowing just 16 receptions into his coverage all season. He was no slouch against the run either, where he recorded stops on 9.8% of the snaps on which he lined up within 8 yards of the line of scrimmage. In a division where stopping Tom Brady is still priority No. 1, the Bills won’t lose one of the best defensive backs in the game.

Chicago Bears: Henry Melton, DT
Melton has been vocal about wanting to stay in Chicago, and the Bears certainly would like to keep the 26-year-old Pro Bowler around on an aging defense. His +15.8 grade was tied for seventh among defensive tackles, while his 7.7 Pass Rushing Productivity on over 300 pass rush snaps was fifth. And no one at his position had a higher mark than his 11.6 Run Stop Percentage this season.

Cincinnati Bengals: Andre Smith Jr., OT
Smith has certainly come a long way since running shirtless at the combine and earning a -14.7 PFF grade over his first two seasons. He was the best right tackle in the NFL this year, excelling in the run game and earning a starting spot on our All-Pro team. Getting arrested for trying to bring a gun on an airplane is not the ideal way to head into free agency, but Smith’s talent (and the Bengals’ cap space) makes it unlikely that Cincinnati will let him get away.

Denver Broncos: Ryan Clady, OT
Clady rebounded from a down year in 2011 to finish tied for fourth in our offensive tackle rankings. His 97.2 Pass Blocking Efficiency was also tied for fourth, and he allowed only one quarterback sack and six hits while protecting Peyton Manning’s blind side. The Broncos are in win-now mode, and won’t let a young franchise left tackle slip away from them.

The Probables

This group is also destined for the tag, even though their teams may have a reason to think twice about it.

Indianapolis Colts: Pat McAfee, P
Five kickers and one punter received the franchise tag last year, and some general managers may again consider $2.9 million a fair price to pay for peace of mind on special teams. We’ve graded McAfee as a Top-10 punter in three of his four seasons, and he had the third-best grade at his position this year. He also adds value as a kickoff specialist, where his 45 touchbacks this season were tied for the sixth-most in the league.

Minnesota Vikings: Phil Loadholt, RT
Loadholt hasn’t been a great all-around tackle for the Vikings, but he’s excelled in the area that matters most to Minnesota. Since 2011, Joe Staley is the only tackle with a higher run block grade than Loadholt (+27.1). Considering the Vikings’ emphasis on the running game (and the fact they’re paying less than $10 million per season combined for Matt Kalil and PFF All-Pro center John Sullivan), committing $9.7 million to their right tackle makes sense.

San Francisco 49ers: Dashon Goldson, S
We didn’t think Goldson was deserving of his All-Pro selection this year, as his hard hits and splash plays didn’t always overshadow his six penalties and occasional coverage lapses. And since the 49ers used the tag on him last year, he’ll be a bit more expensive at $7.5 million for the season. However, Goldson is an important enough cog in the 49ers’ defense to justify them locking him down for another season.

The Debates

These teams are likely to use their tag, but have a dilemma about which player to use it on.

Atlanta Falcons: Brent Grimes, CB vs. William Moore, S
On the surface, the Falcons already have two high-priced cornerbacks and a $6.8 million price tag is alluring for a safety like Moore, who has ranked in the Top 20 at his position the past two seasons. However, Dunta Robinson has been one of the worst cover corners in the league over the past two years, as he continues to focus on big hits over sound tackling. The 835 yards he surrendered in coverage this season were the fifth-most by any cornerback, and the 300 yards after catch were tied for seventh-most. Compare that to Grimes’ 2011 season, when he surrendered 258 yards and 77 YAC and was our second-highest graded corner, after Darrelle Revis. Grimes is rehabbing from a Week 1 ACL tear and will command a higher cost after being tagged last season, but Robinson’s originally small signing bonus limits the cap hit of cutting him. Don’t be shocked to see the Falcons ditch Robinson and bring back Grimes.

Kansas City Chiefs: Dwayne Bowe, WR vs. Branden Albert, OT
Albert has provided good return as a first-round draft pick. He’s been an above-average left tackle and his 96.6 Pass Blocking Efficiency this season was tied for seventh-best at his position. However, Bowe is an elite receiving talent whose 2.23 Yards Per Route Run over the past three seasons is one of the best marks in the league. Throw in a new coach who thrives on the passing game and has a history of dealing with difficult receivers, and a draft class deep with offensive tackles, and the Chiefs should hold onto Bowe and let Albert walk. I debated this decision with PFF colleague Gordon McGuinness in more depth here.

New England Patriots: Sebastian Vollmer, OT vs. Wes Welker, WR
There’s no denying Welker’s production — his 4,702 yards from the slot in the past five seasons are nearly 2,000 more than the next highest receiver. But he’s not the physical X-receiver prototype that a team usually pays $11.4 million per year, and he led the league this season with 15 drops before adding another four in the playoffs. Vollmer, our All-Pro Second Team right tackle, had only two games with a negative grade all season. The Patriots would rather spend $2 million less to shore up their pass protection than tag Welker for a second year straight. Again, I debated this one with Gordon earlier.

New York Giants: Will Beatty, OT vs. Martellus Bennnett, TE vs. Kenny Phillips, S
This season, Beatty finally became the franchise left tackle the Giants had been waiting for. His +10.9 run block grade was the third-best of any left tackle, and he allowed only three sacks and no hits of Eli Manning. Bennett’s breakout season earned him our fifth-best tight end grade, but his run blocking took a step-down and he’s already spoken of offering the Giants a hometown discount. Phillips was reliable on the field, with just 16 yards allowed in coverage, but injuries have too often kept him off the field. While the rest of New York’s offensive line ages, locking up its best and youngest starter makes the most sense for the Giants.

Tennessee Titans: Jared Cook, TE vs. Rob Bironas, K
The Titans could use the small tag on one of the most reliable big-leg kickers of the past few years — but Bironas just turned 35 and fell out of the Top 10 of our kicker rankings for the first time ever this season. Cook has never earned a season grade higher than +0.7, but it’s clear the Titans still view him as an important part of their passing game. Cook stayed in to block on only 4.6% of his passing plays, while his 165 yards on deep passes and 418 yards from the slot both ranked in the Top 5 at his position. The Titans could choose potential over production and decide that $6.0 million is a fair price to stick with Cook for another year.

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  • Deepbeneath

    where is Arizona?

    • Bizatine

      Who would the Cardinals franchise?

  • http://twitter.com/mlapensee23 Matt Lapensee

    Andre Smith is a slam dunk choice over Michael Johnson for the Bengals?

    • PFF_Pete

      Maybe I didn’t give Johnson his due as one of the better DEs in the league, but I think he can be had at a more reasonable rate on a long-term deal than Smith.

  • Jesseekemp

    @Matt- Maybe they do choose to franchise Johnson over Smith, but it’s kind of moot because they have the money to keep both (which I think they will).

  • http://profile.yahoo.com/KHGOCDYPHWVR5OMYWLIPVGYCNQ Packfan

    I’m kind of surprised there’s no mention of Greg Jennings and the Packers. Seems super doubtful, but as a big name WR, it seemed worth a mention.

    • PFF_Pete

      Good point, Packfan. Jennings was worth a mention in “The Passes” section, next to Wallace. Nevertheless, I think Brad Jones is a bigger priority at this point. Would be shocked to see Jennings return.

  • Matt

    The feeling with the Bengals media is that the tag will be used on Michael Johnson and not Smith.  In fact they feel that maybe neither will get the tag, but new deals instead.  But they clearly feel Smith is the priority of the two.  If not Johnson, then punter Kevin Huber would be the only other candidate.

  • micronin127

    Patriots won’t franchise either Welker (too much money, 20% raise over last year) or Vollmer (10 million to someone with his injury history).  It is more likely that they franchise Talib even if it is to franchise-and-trade for a 4th rounder to replace the pick they gave up to get him.

    • Reu Scherf

      Talib stinks, his value is down from the trade.

    • PFF_Pete

      Not to burst your bubble, but I don’t believe that we’ve seen a franchise and tag since the Bills traded Peerless Price to the Falcons in 2003. You need a coveted player and a specific team desperate enough to pay for him, and Talib doesn’t fit either of those criteria.

  • tj

    I know Mayhew has said he won’t use the tag this year, but I would think Chris Houston would be worthy of it along with Cherilus & Avirl. As bad as the Lions secondary has been over the last few years, Chris Houston, when healthy, has been terrific.

    • PFF_Pete

      Houston and Cherilus are solid players, but CB and OL tags are pricey and the Lions have to save for Stafford. I pity the team that ponies up for Avril. His -11.6 grade this season was 101 out of 109 4-3 DE.