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Michael Floyd leads a group of likely second-half stars

Arizona Cardinals wide receiver Michael Floyd (15) catches a pass against the San Francisco 49ers during the first half of an NFL football game in Santa Clara, Calif., Sunday, Dec. 28, 2014. (AP Photo/Tony Avelar)

Welcome to Advanced Targets where we employ snap, target, and pass route data to give you an edge in making difficult lineup decisions and in locating those impending breakouts a week or two before your opponents. A lot of interesting stuff over the last two weeks, so let’s just dive in.

The Headlines

The leading receiver through Week 7 in terms of yards per routes run (yprr) was Stefon Diggs at 3.27. The Vikings rookie had just enough usage to qualify (min. 25 percent of team targets). He again excelled in Week 8, almost single-handedly delivering the victory with his late game performance. He set a new career high with 11 targets and is averaging 16.8 yards per reception. Since his average depth of target (11.4 aDOT) and yards after catch (5.9 RAC) are both in the sustainable range, there aren’t any big red flags if he can maintain his volume. Teddy Bridgewater’s poor play could be the biggest hurdle to his continued fantasy value. Bridgewater has a lower fantasy points per drop back number (0.38) than players who’ve been benched (Colin Kaepernick) and gotten their coordinators fired (Matthew Stafford). Bridgewater’s FP/DB has been surprisingly flat since Diggs’ emergence as the quality of his throws to Mike Wallace has sharply deteriorated over that same time period.

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