There are no sure things in fantasy football. Each player comes with varying levels of uncertainty. Owners that avoid acquiring players with high levels of uncertainty also proportionally decrease their exposure to upside potential. The realization of upside potential directly translates into value. Owners worth their salt are constantly chasing value.
Rookies are an annual influx of players that have no professional sample size to consult when projecting production. Hence, rookies tend to have a greater discrepancy between projection and actual production. Avoid perceiving this volatility negatively. The blessings of the unknown are the nuts and bolts of value.
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