Calvin Johnson is still elite

Kevin Cole takes a look at 2015 and historical target share data to determine which receivers you should target, and whom you should sell high.

| 1 year ago
(AP Photo/Tony Gutierrez, File)

(AP Photo/Tony Gutierrez, File)

Calvin Johnson is still elite

Last week we had the first installment of our weekly look at receiver target shares and drew a few conclusions: Larry Fitzgerald and Keenan Allen were due for target share regression (which did occur last week, but both were still strong performers), Ted Ginn Jr. could maintain his status as lead receiver due to weak competition, and DeAndre Hopkins would likely maintain his outsized target share.

Another week has passed, giving us more data to try and sift through and find nuggets to help us find over- and undervalued receivers. Rather than continue to focus on the receivers with the highest overall shares and the largest share gains from 2014 (there isn’t a huge turnover in either category), let’s instead focus on a handful of intriguing team receiving corps.

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  • Paige Taylor

    Stefon diggs, with 0.27 target share, is a surprise. Any thoughts on that?

    • Kevin Cole

      The formula only counts share in games with a target, and Diggs didn’t have any the first three weeks. Charles Johnson and Jarius Wright were out last week, so Diggs’ usage was boosted. I think he has talent, but that passing offense doesn’t look like it will support a lot of production.