Advanced Targets goes behind the scenes and provides snap and pass route splits in addition to target numbers. Yards per route (YPRR), targets per snap (TA/SN), targets per route (TA/PR), and pass routes per snap (PR/SN) are exclusive PFF metrics that will help inform your start/sit, waiver wire, and trade decisions in a way no other service can.
Week 3 saw a flurry of lower profile receivers blow up on heavy targets. The traditional target numbers lack clarity when it comes to making claims about sustainability. Fortunately, when you add snaps and pass routes, the picture sharpens considerably. Looking at the receiver landscape through this lens, it's easy to see that not all target rates are created equal.
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Shawn Siegele is a lead writer for PFF Fantasy and creator of Money in the Banana Stand. He also contributes to RotoViz and FanSided. You can follow him on twitter @FF_Contrarian.
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